Respected and Affordable Sport Management Degree in North Carolina

The Master of Science in Sport Management (MSSM) is a fully online degree program at Western Carolina University that offers the opportunity to pursue a thriving career in the business management side of sports, and includes a Graduate Certificate in Project Management.

Our degree is designed to provide the knowledge and skills necessary to understand the business of sports, whether you are already working in the sport industry or looking to pivot into a new career.


Program Highlights

  • Earn your degree in as little as 12 months
  • WCU offers some of the lowest tuition rates in North Carolina
  • Full-time or part-time enrollment
  • WCU is part of the 6% of national universities accredited by AACSB
  • Fully online degree
  • Simultaneously earn a Graduate Certificate in Project Management

What Can You Do with This Degree?

Graduates from the M.S. in Sport Management program move on to work in leadership roles in professional sports, intercollegiate athletics, high school and youth sports, events and facilities management, marketing, ticketing, and sponsorship sales and activation.


The M.S. in Sport Management prepares graduates for job opportunities in:

  • Intercollegiate Administration
  • Interscholastic Administration
  • Sport Media and Communications
  • Sport Marketing
  • Sponsorship Sales and Activation
  • Ticketing 
  • Sport Event Management
  • Sport Facility Management
  • Project Management
  • Market Research
Part of the 6% of Universities Accredited by AACSB
Full-Time or Part-Time Available
30 Credit Hour Curriculum
Earn Your Degree for Less Than $8,000*

Part of the 6% of universities accredited by AACSB

12 Months

Earn your degree in as little as 12 months.

Our Faculty

Our faculty are the #1 reason students love their graduate experience at WCU.

Part of the 6% of universities accredited by AACSB

12 Months

Earn your degree in as little as 12 months.

Our Faculty

Our faculty are the #1 reason students love their graduate experience at WCU.

*Based on in-state tuition. Program length and cost can vary based on modality, credit hours enrolled, summer term registration, and required/waived fees.

Watch this Video to Learn More About WCU’s MSSM Program

Real-World Education and Experience

Our program focuses on expanding your critical thinking, decision-making, and problem solving skills.

You will emerge personally and professionally empowered to pursue a career as a manager, thought leader, or star employee.

Whether you’re a working professional looking to move up the ranks in your field, or someone who wants an educational advantage, our courses are designed for your individual needs.

Certificate in Project Management

A successful business career in sports requires a variety of skills related to project management, which is why we’ve made it possible for you to earn a Graduate Certificate in Project Management alongside your M.S. in Sport Management degree. Our business-focused curriculum gives students the tools to stand out from the crowd.

What Can Western Carolina University Offer You and Your Future?


Tucked away in the mountains of Western North Carolina, WCU is a close-knit community of faculty and students working together to build a global network. With more than 11,500 students attending Cullowhee, Asheville, and online programs, WCU offers a large network of students and alumni locally and across the country (and around the world!) to leverage for future networking opportunities.

Relationships Matter to Us

WCU College of Business faculty value one-on-one relationships with students, supporting them throughout their graduate experience and continuing to offer mentorship after the graduation caps have been thrown and tassels turned to the other side.

Our professors share deep business wisdom and offer a rich experience to empower students in their careers now and well into the future. We aim to foster lasting relationships with alumni and local businesses to keep our community thriving together.

Why Enroll at WCU College of Business?

Our accredited and devoted faculty are the #1 reason students love their graduate experience at WCU.

Our programs are built around deeply engaged faculty who not only have years of experience as educators but are also leaders in their respective fields, bringing their diverse knowledge directly into each classroom.

© Copyright 2023 by Western Carolina University

Western Carolina University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Baccalaureate, Master’s, and Doctorate Degrees.

WCU College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier global accrediting agency for business programs. Less than 6% of business schools have AACSB accreditation for their graduate and undergraduate programs.